PHOTO: MLS unveils new logo as part of rebranding process
Major League Soccer is getting a makeover.
The league, in the midst of a major rebranding process set to take effect in 2015, unveiled a new logo Thursday.
The old look (left) has made way for a sleeker, more traditional design:
In an interview with Sports Illustrated, MLS chief marketing officer Howard Handler said the slash's 45-degree angle represents the fact the game is split into two halves, while the three stars signify the pillars of the brand: Community, Club and Country.
The logo is not exactly unique when compared to other designs throughout the footballing world. A shield is about as common as they come.
That said, it is interesting each team will have its own unique version of the new crest - depending on their club colors - adorning the side of their respective kits.
[Courtesy: MLS]
HEADLINES
- 2026 World Cup tracker: Who's in, who's out, who can still qualify?
- Reyna shines, USMNT tops Paraguay in match featuring late brawl
- Messi earns standing ovation as Argentina wins friendly in Angola
- Pochettino won't overfill pre-World Cup squad to avoid upsetting players
- How the USMNT developed a Philly flavor