Chargers have no plans to rebrand as part of move to L.A.
The Los Angeles Chargers, it is.
Effectively squashing all rumors of an eventual name change, the Chargers organization told Sam Farmer of The Los Angeles Times on Thursday that they have no plans to rebrand as part of the now-confirmed move to Los Angeles.
There was some brief traction to talk of an overhaul in the fallout of the team's official announcement, and such a strategy could have acted as a means for the club to completely start over in the nation's second-largest market.
But the Chargers have had the same name since their AFL inception back in 1960, and it's not as if the organization is completely devoid of ties to the Los Angeles area.
Prior to setting up shop in San Diego, of course, the Chargers played the 1960 season in Los Angeles. Owner Dean Spanos pointed out as part of Thursday's announcement that there are still fans in the area to this day.
Whether the Chargers make a change to their current look remains to be seen. A logo released Thursday appeared to indicate that such a redesign was already in the works, but reports have since said that that it was merely a marketing image that won't appear on the team's helmets or uniforms.