Report: NHL won't be 1st in North America to sell ads on jerseys
Petr Josek / REUTERS
The National Hockey League could add an estimated $120 million in revenue by selling advertising space on team jerseys, but reportedly aren't interested in setting the trend.
After a recent meeting with league officials, it's estimated teams could generate $4 million each by adding an extra crest - or two - to their jerseys, according to a source of TSN's Rick Westhead.
"Gary (Bettman) and owners like the money, but they don't want to be first out of the box with this in North America," explained Westhead's source. "They'll wait for the NBA or baseball to do it and then be second or third."
Sure, hockey purists will breath a sigh of relief, but since when is the NHL in a position to decline $120 million in potential revenue?
HEADLINES
- Report: Canes' Pesce likely to miss rest of 1st-round series with injury
- Player props to target for Wednesday's NBA playoff slate
- Bednar: Georgiev 'deserves all the credit' for win over Jets
- Stanley Cup Playoffs betting: Bruins or Leafs in coin-flip Game 3?
- Brenden Rice: Caleb Williams and I can be next Brady, Gronk
Advertisement