Kaka ranked as most marketable sports personality in Brazil

It might seem hard to fathom given Neymar's universal popularity, but Wednesday saw Nielsen Sports rank Kaka as the most marketable sports personality in Brazil.

The N-score methodology used to rank the image of Brazilian athletes took into account "overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers." It was administered to 1,100 people and gives players a score out of 100.

At the top of the list was Kaka with a 90.87 points, followed by Neymar (90.33 points), David Luiz (89.94 points), and Olympic champion swimmer Cesar Cielo (87.84 points).

Kaka, who was recently called up by Dunga to take part in Brazil's friendlies against Argentina and Japan on Oct. 11 and Oct. 14, respectively, hasn't featured for the Selecao in over 18 months. He's currently on loan at Sao Paulo and will join Orlando City SC ahead of their inaugural MLS season in 2015.