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Castrol, Continental Tyres, Johnson & Johnson decline to renew contracts with FIFA

Ruben Sprich / Reuters

The list of sponsors looking to separate themselves from FIFA continues to grow.

On Friday, The Telegraph confirmed that Castrol, Continental Tyres, and Johnson & Johnson - all three of which were sponsors during last year's World Cup - have followed in the footsteps of Sony and Emirates and declined to renew their contracts with football's scandal-hit governing body.

None of the three companies specified the corruption allegations surrounding FIFA as a reason for their decision, but the non-renewals will only add to the suggestion that being associated with the governing body is becoming detrimental for global brands.

Confirming its departure, Castrol wrote in an email exchange with The Daily Telegraph: "We have not been sponsors of FIFA since, I believe, the World Cup last year." It did not elaborate on its reasons for not renewing its contract.

A spokesman for Johnson & Johnson said of its own exit: "It was a decision that was made for business reasons after a comprehensive review."

Continental also said it had re-evaluated its sponsorship goals following its third successive World Cup, a spokesman adding: "It was a great platform for us and now we're using football on a regionalised level."

FIFA, who earns roughly £1 billion from its commercial partners every four years, experienced a turbulent calendar year in 2014. An investigation was launched into the federation over the controversial bidding processes for the 2018 and 2022 World Cups, and investigator Michael Garcia's report detailing the findings is set for publication.

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