Mayweather-Pacquiao fight generates record revenue from sponsors

The mega-fight between Floyd Mayweather and Manny Pacquiao is expected to shatter all sorts of revenue records for a boxing match, and has already toppled the record for most money generated from sponsors.

Top Rank president Todd duBoef, Pacquiao's promotor, told Dan Rafael of ESPN that contracts with five title sponsors total a record $13.2 million. The previous sponsorship record is believed to be between $3.5 million and $4 million.

"We killed it, we blew it out of the water," Top Rank executive vice president of marketing Lucia McKelvey said.

The biggest sponsorship deal is with Tecate, the official beer of the fight, which is putting in $5.6 million. The Tecate logo will be featured prominently on the ring mat, and will be on fight signage and posters.

Paramount Pictures/Skydance Productions is promoting two movies: "Terminator Genisys" and "Mission: Impossible - Rogue Nation." The Weinstein Company is promoting a new film, "Southpaw." Trailers for those films will be broadcast between fights on the pay-per-view telecast.

The fight is also sponsored by the Mexican Tourism Board, Smart Communications and a Filipino telecom company.