Twitter reacts to 'shocking' new Leeds United logo
Leeds United unveiled a new logo Wednesday, and many supporters of the club were none too pleased with a design that supposedly took six months of research and the consultation of 10,000 people.
(Courtesy: @LUFC)
The new logo shows a fan demonstrating a salute that the team considers a tradition - a fist over the heart and the badge of the club.
Leeds managing director Angus Kinnear said, via BBC Sport, "In the past year we have worked very hard as a club to re-engage fans and the wider community across Leeds."
He added: "Once we heard that there was a desire for change to help herald a new era for club, it became of primary importance that the new crest clearly reflected who we are."
Supporters (and other onlookers) took to Twitter to share their thoughts on the new crest ... and many lambasted the club for a logo that cricketer and lifelong Leeds fan Jonny Bairstow called absolutely "shocking."
Over 16000 people have now signed a petition calling on Leeds to scrap the new crest.
— Richard Conway, BBC (@richard_conway) January 24, 2018
These 10,000 people you consulted...Were they wearing red tops with a Chevrolet symbol in the middle? Bloody awful design.
— Mulreynolds (@mulreynolds) January 24, 2018
Nice to see #PES2 still providing inspiration to this day... 😉 pic.twitter.com/edCDZSNLRb
— Pro Evolution Soccer (@officialpes) January 24, 2018
Please name the 10,000 people.
— Wizzy (@Wizzili) January 24, 2018
Please let us have details of the research you carried out.
I think it is important that the rest of us understand how you have reached such a calamitous decision.
The choice is awful. Truly awful.
Knew I'd seen the new Leeds badge somewhere else 😂😂😂
— Drawty Devil (@DrawtyDevil) January 24, 2018
Gaviscon 🤣🤣 pic.twitter.com/kpY8BrWWUr
Actual footage of the Leeds United “New Badge” Design meeting... went well 🤣 #LUFC pic.twitter.com/PFKtoZ9dod
— Ben Turner (@benturner2226) January 24, 2018
Congrats to Tulisa from N-Dubz on designing the new Leeds Badge pic.twitter.com/uEkn4gpdxu
— Jack 'TLi' Higgins (@jacktli) January 24, 2018
Celebrating fans at the heart of our identity #NUFC pic.twitter.com/Vjuic0OheH
— Jonny Sharples (@JonnyGabriel) January 24, 2018
— Darren Manning (@ManningDarren) January 24, 2018
@andrearadri pic.twitter.com/iVtv77RCO8
— Leeds mot scott (@werleeds1919) January 24, 2018