Walkers Crisps celebrates Leicester win with limited Salt & Victory bags
Proud Leicester company Walkers Crisps has heralded the unfathomable achievements of its local team with special edition packets of "Salt & Victory" being made available.
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(Courtesy: The Guardian)
Leicester City clinched the league title courtesy of Tottenham Hotspur's 2-2 draw at Chelsea on Monday, overcoming odds of 5000-1 in doing so and capturing attention around the globe.
Related: Leicester completes Cinderella season, clinches historic Premier League title
The leading UK crisp manufacturer has close ties with the East Midlands city, with former Foxes favourite Gary Lineker the long-running face of the brand, and it has revelled in the Foxes' rise this term.
Walkers previously recognised striker Jamie Vardy for scoring in a record 11th consecutive Premier League match with limited edition "Vardy Salted" bags, and have also tweaked their cheese and onion bags in homage to Leicester.
Introducing our new Blue Leicester Cheese & Onion crisps, created in honour of Leicester City, Go the Foxes! pic.twitter.com/5yXVr4Eehg
— Walkers Crisps (@walkers_crisps) April 1, 2016
Caribbean rum brand Captain Morgan also latched onto the success of Claudio Ranieri's side, rehashing its label to work as a tribute to club captain Wes Morgan.
Well played, @Wes5L1nk. Today, there is #OnlyOneCaptainMorgan ! pic.twitter.com/LxMFUOh2Nf
— Captain Morgan (@CaptainMorganEU) May 2, 2016
The Foxes look to take another chip out of the Premier League's old guard in its match against Everton on Saturday.
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