The Football League undergoes facelift with new name, logo

It's time for a new look.

The Football League, which houses English football's second through fourth divisions, is changing its name and logo for the 2016-17 campaign onward, operating under the name English Football League or EFL for short.

(Courtesy: @football_league)

Described as a "comprehensive corporate and competition re-branding," the new-look EFL will also sport a revised logo made up of 72 circles representing the 72 teams in the competitions, coming together in three segments - representing the three divisions of competition - to form one large circle.

Each club will wear the logo on its kit sleeves, but the colour of the logo will change to fit with each team's colour scheme.

It's only the fourth logo change in the lifespan of the 127-year-old league, England's oldest competition.

"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognizable to a broader audience of potential fans, viewers and commercial partners," EFL chief executive Shaun Harvey said.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad."

The Football League has often been paired with a corporate title sponsor, such as Sky Bet, npower, and Coca-Cola. It is expected the EFL will continue the trend.