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3M agrees to become Jeff Gordon's primary sponsor in 2015

USA TODAY Sports / Timothy T. Ludwig

Greg Biffle's loss is Jeff Gordon's gain.

3M will become Gordon's primary sponsor for 11 races in 2015. The contract is a three-year deal.

Yahoo's Nick Bromberg has more:

For the races in which 3M doesn't sponsor Gordon it will serve as an associate sponsor. Last week, Gordon's current primary sponsor, AARP's Drive to End Hunger, announced it was extending its contract with the No. 24 team.

On the surface, the two major sponsor moves for the future seems like incredibly good news. While both announcements aren't certainly bad news, they're not completely rosy. Drive to End Hunger will sponsor fewer races than it does currently and so will 3M. While NASCAR and teams have trumpeted the number of sponsors entering the sport, it's a move made out of necessity. With companies making smaller commitments in terms of space and number of races, more agreements are needed to fill space on hoods and quarterpanels.

3M's decision means Biffle will need a new sponsor for next year.

The Roush Fenway Racing team claimed they had a number of sponsorship opportunities available when Biffle re-signed with the team.

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