Skip to content

Report: Celtics to land jersey sponsorship with General Electric

NBA on ESPN/Twitter

The Philadelphia 76ers won't be the only team in the Atlantic with logo jerseys next season.

The Boston Celtics are set to announce a new deal with conglomerate General Electric that will include having a GE logo on the team's jerseys starting in 2017-18, ESPN's Darren Rovell reports. The agreement is expected to be announced Wednesday.

The Sixers and Sacramento Kings are the only other teams to land uniform sponsorships since the league approved a three-year pilot program last year.

General Electric announced earlier this month that it was moving its corporate headquarters to Boston, which likely played a part in its deal with the Celtics.

Daily Newsletter

Get the latest trending sports news daily in your inbox