Report: Celtics to land jersey sponsorship with General Electric
NBA on ESPN/Twitter
The Philadelphia 76ers won't be the only team in the Atlantic with logo jerseys next season.
The Boston Celtics are set to announce a new deal with conglomerate General Electric that will include having a GE logo on the team's jerseys starting in 2017-18, ESPN's Darren Rovell reports. The agreement is expected to be announced Wednesday.
The Sixers and Sacramento Kings are the only other teams to land uniform sponsorships since the league approved a three-year pilot program last year.
General Electric announced earlier this month that it was moving its corporate headquarters to Boston, which likely played a part in its deal with the Celtics.
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