Watch: Lonzo Ball unveils signature shoe for $495

After failing to land the big endorsement deal he (and his father, LaVar) strongly coveted, Lonzo Ball's first signature shoe has finally arrived under his family's Big Baller Brand.

The future first-rounder unveiled the "ZO2" on Thursday, becoming the first player to have his own independently made signature shoe prior to the NBA Draft.

Those willing to cop the sneakers will have to pay a pretty penny, as the "ZO2 Prime" is currently listed for $495 on the Big Baller Brand website.