'Don't Trip' hat LeBron wore after sweeping Raps sells out overnight
NBA TV/Twitter
LeBron James' choice of hat following the Cleveland Cavaliers' Game 4 win over the Toronto Raptors resulted in a huge spike in sales for one apparel company.
Kevin Circosta, founder of the California-based brand Free & Easy, told TMZ Sports his company sold out of all six colorways of its "Don't Trip" hats and received thousands of back orders after James sported one Monday night.
"I felt coming into this series, it was going to be a tough challenge for us because of how well balanced they were." - @KingJames pic.twitter.com/0HcOfC30Gv
— NBA TV (@NBATV) May 8, 2018
Circosta said he's not sure how James got a hold of the hat, but he's grateful for the "organic" interaction. The company also wrote a thank-you message to James on their website.
