The NBA announced an innovative new aspect to its League Pass package on Thursday, introducing partial-game pricing for out-of-market regular-season contests.
Fans will now be able to purchase a single out-of-market game on NBA League Pass from the end of the third quarter to the conclusion of the contest for $1.99.
By December, the league plans on giving fans the option to buy from the start of any quarter. The base price for an entire single game will remain $6.99.
"The new micro-transaction offerings on League Pass will deliver more customized experiences to meet the needs of NBA fans," commissioner Adam Silver said in an email release. "Instead of waiting to watch highlights after a game, fans will be able to enjoy a portion of a game in real-time."
NBA Digital is also in the process of developing an option that enables fans to purchase 10 minutes of real-time game access.
