The Dallas Mavericks are looking to trademark Luka Doncic's nickname.
The Mavs submitted a trademark application to the United States Patent and Trademark Office for "The Matador" - the nickname player development coach Mike Procopio gave Doncic - on Dec. 28, according to Josh Gerben of Gerben Law Firm.
The Mavs have moved to protect Luka Doncic's nickname by filing trademarks on THE MATADOR and EL MATADOR.
— Josh Gerben (@JoshGerben) January 2, 2019
The problem for Doncic is the MAVS are claiming ownership of the name.
If Doncic leaves the Mavs he will not own his nickname.
He needs a better trademark lawyer. pic.twitter.com/QXmOR22Lnn
Gerben notes that the application didn't include written consent from Doncic for the Mavs to register his nickname - something the USPTO will require.
