MJ once rejected lucrative endorsement with Beanee Weenees due to name
Michael Jordan has partnered with many different brands over the years, but that doesn't mean he isn't selective when it comes to choosing which products to endorse.
In a 1992 interview with Playboy that was rediscovered by Cork Gaines of Business Insider this week, the NBA legend revealed that he once rejected a lucrative offer from Beanee Weenees because he wasn't comfortable saying the name.
"Two or three years ago, Quaker Oats came to me to endorse Van Kamp's pork and beans - Beanee Weenees, I think it was called," Jordan said. "You ever heard of Beanee Weenees pork and beans? It was close to a million bucks a year. I'm saying, 'Beanee Weenees'? How can I stand in front of a camera and say I'll eat Beanee Weenees?
"If I wanted to be a hard-nosed businessman, I could have been in a lot of deals, like the one with Johnson Products. I had a deal with them for their hair-care products. I had two or three more years on that deal when I started losing my hair. So I forfeited the deal. But if I had wanted to be greedy, I could've said, 'Screw you, you didn't know my hair was falling out so you owe me money.' But I didn't."
Jordan has a current net worth of $1.9 billion, according to Forbes, which includes sponsorship deals with Hanes, Gatorade, and Upper Deck.