Game 2 of NBA Finals breaks Canadian viewership record
The Golden State Warriors' 109-104 victory over the Toronto Raptors in Game 2 of The Finals on Sunday night was the most-watched NBA game on record in Canada.
The game attracted an average audience of 4.3 million viewers, with 10 million unique Canadian viewers watching some of the contest. That number peaked at approximately six million at 10:44 p.m. ET during the game's final minute, according to Bell Media.
The Super Bowl is the only English-language sports event during both the broadcast and calendar years with a higher viewership.
Game 2 also finished with a share of 68 percent across two networks (TSN and CTV2). That means more than two-thirds of viewers in Toronto on Sunday night caught the action.
A new viewership record has been established during each of the Raptors' last three playoff games. An average audience of 3.1 million viewers saw Toronto defeat the Milwaukee Bucks in Game 6 to become Eastern Conference champions. Then that number increased to 3.3 million for Game 1 of The Finals against Golden State.
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