Ball brothers to sign with Jay-Z's Roc Nation Sports
The Ball brothers have settled on new representation.
Lonzo, LaMelo, and LiAngelo Ball plan to sign with Jay-Z's Roc Nation Sports, LaMelo's manager Jermaine Jackson told ESPN's Jonathan Givony.
"We talked to several agents, but the family had good vibes with Roc Nation," Jackson said. "I've known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He's global. It's power beyond power," he continued.
The Ball brothers were previously represented by Creative Artists Agency.
One of Roc Nation's notable tasks out of the gate will be to help negotiate a sneaker deal for LaMelo, who's projected to be a top-three pick in the 2020 NBA Draft.
"He's still wide open. He hasn't signed with anyone. Everyone is kicking in the door," Jackson said of the youngest Ball's endorsement suitors. "Melo is open to whatever. With this pandemic going on, we don't know what things are going to look like."
Roc Nation Sports represents 21 players currently on NBA rosters, most notably Brooklyn Nets point guard Kyrie Irving.