NBA brings back old script logo for Finals
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The iconic cursive logo for the NBA Finals is back.
After a four-season stint using print typeface, the league unveiled an updated logo for the NBA Finals that reintroduces the script.
THE SCRIPT IS BACK! pic.twitter.com/mOefwPhw5Y
— NBA (@NBA) April 13, 2022
"The NBA Finals serves as the culmination of our 75th anniversary season as we celebrate the league's past, present, and future," NBA chief marketing officer Kate Jhaveri said in a statement. "Highlighted by the return of our familiar Finals script font, back by popular demand, our new logo pays homage to our league's history and looks forward to what's ahead."
A cursive typeface was previously used in variations of the NBA logo between 1986-95 and 2004-17.