Nike unveils AI-designed concept shoe for Wemby
Nike shared a preview of what Victor Wembanyama's first signature shoe could potentially look like.
The brand unveiled several A.I.R. (Athlete Imagined Revolution) footwear prototypes at an activation in Paris on Thursday, including a concept sneaker for Wembanyama. All of the shoes were designed using a combination of AI, athlete feedback, and Nike Sports Research Lab data, according to John Kim of Sneaker News.
Wembanyama's sneaker features pixelations inspired by the necklace worn by the San Antonio Spurs rookie on draft night and reflect his size 20.5 shoe.
Nike just unveiled an “A.I.R” concept shoe in Paris for Victor Wembanyama — designed by A.I. and fueled by its Sport Research Lab insights.
— Nick DePaula (@NickDePaula) April 11, 2024
What would you want to see in a future @Wemby signature shoe? 👀 pic.twitter.com/rGhpXE6wR1
The shoe unveiling comes just days after Nike teased Wembanyama's alien-inspired logo.
The total eclipse has just begun. 🌕🌖🌗🌘🌑 pic.twitter.com/ihGr5mFzai
— Nike Basketball (@nikebasketball) April 8, 2024
Wembanyama, the No. 1 overall pick of the 2024 NBA Draft, joined Nike on a multi-year deal ahead of his rookie season.