Li-Ning is the new home of Curry Brand.
Golden State Warriors star Stephen Curry announced Monday that he signed an endorsement deal with Chinese sports apparel company Li-Ning.
The partnership of a lifetime. pic.twitter.com/PtnTakEf4a
— Stephen Curry (@StephenCurry30) June 1, 2026
Curry's contract with Li-Ning is for 10 years, sources told Shams Charania of ESPN. The deal reportedly also includes plans for a full golf line under Curry's name.
Li-Ning already boasts signature deals with multiple other high-profile NBA names, including Curry's own Warriors teammate Jimmy Butler. It also notably signed endorsement deals with Hall of Famers Shaquille O'Neal and Dwyane Wade, with the latter inking a "lifetime" extension in 2018.
Curry, 38, was previously sponsored by Under Armour. The two sides split in November following 12 seasons together; his long-term extension with the company in 2023 was reportedly expected to last through his eventual retirement.
After departing Under Armour, Curry began sporting other sneaker brands during games, including Nike, Li-Ning, and Anta. The latter, another popular sportswear company based in China, is known for its sponsorship deals with Dallas Mavericks duo Kyrie Irving and Klay Thompson, Curry's former Warriors teammate.
Curry's contract with the Warriors expires after next season, though he's eligible to sign an extension with the franchise this summer.
