PHOTO: Bucks unveil new 'Fear The Deer' court

The Milwaukee Bucks' rebranding efforts continued Wednesday with the unveiling of the team's new court design.

The most notable additions to the Bradley Center floor are the new Bucks logo at center court, a "Great Lakes Blue" border, the team's "Fear The Deer" rallying cry on the near sideline, and their new tertiary Wisconsin map logo on the baselines.

In addition, each "M" shaded into the court has been made more subtle.

According to an inside look at the redesign by Grantland's Zach Lowe, the Bucks toyed with ideas such as making the paint blue, painting the baselines black, and using the state map logo as the center-court design, among other ideas, before settling on the final product.