PHOTO: Raptors unveil 2015-16 uniforms in conjunction with Drake concert
The Toronto Raptors unveiled their new look for 2015-16 on their official website Monday evening as Canadian rapper Drake donned his hometown squad's alternate jersey on-stage.
With the help of @Drake @ #OVOFest & @NBA2K, #Raptors reveal 2015-16 Uniforms. Images & More: http://t.co/XvoRmNiMId pic.twitter.com/GBPE9m40zx
— Toronto Raptors (@Raptors) August 4, 2015
With the team's purple-infused uniforms being relegated to throwback-themed events at the Air Canada Centre, next year's Raptors players will be wearing threads featuring an updated design.
New Toronto Raptors jerseys for 2015-16 season, including Drake-inspired black/gold alternate pic.twitter.com/JsW8fxsPXk
— Ben Golliver (@BenGolliver) August 4, 2015
A comprehensive analysis of the uniforms can be seen here.
The Raptors will have a home uni (primarily white with red trim) and an away uni (red with black trim). In attempt to rebrand the franchise as Canada's Team, the nickname "Raptors" is the only word to appear on the front of all versions of its jerseys - eliminating "Toronto" from the shirts effectively includes the entire nation, not just Toronto's citizens.
The font used is called "We The Letters", deriving from the team's popular "We The North" marketing campaign.
Additionally, the team will have two alternate looks, with one of them featuring a Drake/OVO-inspired color scheme (gold as the accent color).
Drake was named the Raptors' global ambassador prior to the 2013-14 season.