PHOTO: 1st look at Derrick Rose's adidas DRose6
Derrick Rose is taking it easy this offseason, declining to participate in the USA Basketball minicamp in Las Vegas later this month. The marketing muscle behind him, meanwhile, is taking no days off.
Last season, it took until October for adidas to release a first look at the fifth edition of Rose's signature sneaker, but they're well ahead of that timeline this year. Adidas gave the world a quick look at the DRose6 on Friday, unveiling a single angle that makes it really tough to evaluate what we're looking at:
Creators never stop.
#DRose6 - Coming Fall 2015. pic.twitter.com/pm8L6Q5yrs
— adidas Basketball (@adidasHoops) August 7, 2015
Whether Rose enters the season at full health and close to peak form could determine how well the shoe, which will almost surely hit stores in the second half of October ahead of the season, will move. There's no concern about Rose's mean-mug, though, as that remains ever on-point.
Rose remains adidas' most prized NBA player, with John Wall, Damian Lillard, and Andrew Wiggins settling in behind him ahead of a deep crop of lesser-tier names. That hierarchy could shift if Rose struggles again in 2015-16, if Wiggins continues to develop as a marketable star, and particularly if Nike declines to match the $200 million adidas has reportedly offered James Harden to jump ship.
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