PHOTO: Adidas' ironic new slogan for Derrick Rose: 'Never Break'

Adidas certainly knows its clients - especially Derrick Rose.

The company is going with this seemingly ironic tagline for the injury-riddled Chicago Bulls star's campaign this season, according to ESPN's Darren Rovell:

Sure, the 2011 league MVP has found himself a constant fixture on the injury list due to his ankles, knees, and most recently his face - but he has never remained broken. Rose has torn, bent, and fractured ...

This will be an interesting mantra for the coming year.