NBA All-Star game draws 7.6 million viewers
Bob Donnan / USA TODAY Sports
TORONTO - The NBA All-Star Game averaged 7.6 million viewers, up 6 percent over 2015, according to Nielsen's ratings.
The West's 196-173 victory saw a peak audience of 8.7 million for a 15-minute segment from 8:45-9 p.m. EST. The game was the most-viewed program on cable television Sunday night.
It was the first NBA All-Star game held outside the United States, so host city Toronto is not reflected in Nielsen ratings.
Top local market ratings for the contest were San Antonio (12.4), Oklahoma City (9.9), Cleveland (9.7), San Francisco (9.4) and Memphis (8.4).
HEADLINES
- NBA awards watch: Jokic, SGA in tense MVP duel
- Kerr: Timeout blowup with Draymond 'not my finest hour'
- Tatum-less Celtics are inspiring, Cavs are not, new anti-tanking measures
- NBA Christmas Day picks: Spurs-Thunder rematch headlines holiday card
- Former NBA 2nd-round pick Nnaji joins Baylor with immediate eligibility
Advertisement