PHOTOS: North Carolina unveils 'refreshed' basketball, football uniforms
There's nothing quite like a good, old-fashioned rebrand, right?
North Carolina, in collaboration with Nike, unveiled a refresh of its brand Monday night:
UNC and Nike collaborated on the brand evolution program over 18 months, consulting with student-athletes, coaches, administrators and alumni to gather insights on key attributes of the institution. ...
As part of the updated identity, all 28 North Carolina varsity sports, beginning in fall 2015, will showcase consistent colors, logos, lettering and numerals. The change will expand to all sports in the upcoming seasons.
To ensure consistency across all applications, North Carolina will introduce a refreshed primary logo, which will be adopted by all sports teams. The interlocking NC logo dates from the 1800s and has been rebuilt to balance its size and scale.
Here are the "refreshed" looks:
New Carolina Blue @Nike uniforms for #UNCFB. #OURBLUE pic.twitter.com/VKJRaMxNs7
— UNC Tar Heels (@GoHeels) April 21, 2015
New white @Nike uniforms for #UNCFB. #OURBLUE pic.twitter.com/StuiincZ75
— UNC Tar Heels (@GoHeels) April 21, 2015
New Carolina Blue @Nike uniforms for #UNCBBall. #OURBLUE pic.twitter.com/PzfLmrMCq5
— UNC Tar Heels (@GoHeels) April 21, 2015
New white @Nike uniforms for #UNCBBall. #OURBLUE pic.twitter.com/D3yM7jS73a
— UNC Tar Heels (@GoHeels) April 21, 2015
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