WWE, The New Day releasing actual Booty O's cereal
The fictitious cereal The New Day shills each and every week on WWE programming will soon become an actual product.
The longest-reigning Tag Team Champions in company history of Big E, Kofi Kingston, and Xavier Woods revealed at a joint WWE/Mattel panel at San Diego Comic-Con that you can pre-order Booty O's cereal effective immediately.
(note: announcement revealed at 24:30 mark)
"Boxes are available at FYE.com," the trio said. "And the pre-sale launches today. It's a very real thing. The cereal actually tastes phenomenal. It really does. We just tried it a couple days ago. It's real."
Priced at $12.99, the cereal will be released to the public on Aug. 5.
The beloved threesome first revealed the cereal box at WWE Roadblock on March 12 at the Ricoh Coliseum in Toronto.
They even emerged from a giant box of Booty O's for their WrestleMania 32 entrance against The League of Nations in April while dressed as Dragonball Z characters.
The New Day will battle Bray Wyatt, Erick Rowan, and Braun Strowman in a non-title six-man tag match at Battleground on Sunday.