Kaepernick stars in Nike's 'Just Do It' 30th anniversary campaign
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Former NFL quarterback Colin Kaepernick shared an image via Twitter on Monday of a photo that will be used as one of the the faces of Nike's 30th anniversary of the "Just Do It" campaign.
Kaepernick joins Serena Williams, Odell Beckham Jr., and LeBron James among others in the groundbreaking series. Nike retweeted the photo Kaepernick posted on Twitter, tacitly endorsing his protests against social inequality and police brutality.
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"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Gino Fisanotti, Nike's vice president of brand for North America, said to ESPN's Darren Rovell.
The former 49ers quarterback received widespread praise for his involvement in the campaign with many praising Nike for prominently featuring him in the series. Not everyone is enthused, however, with some tweeting that they'd no longer purchase Nike products as a result.
Kaepernick remains locked in a collusion case against the NFL. An arbitrator ruled last week that the case won't be denied, as per the league's request.