Report: Regulated gambling could earn NFL $2.3B per year

A Nielsen report commissioned by the American Gaming Association (AGA) indicates that a fully mature sports gambling market in the U.S. could be worth $2.3 billion per year to the NFL, according to ESPN's Darren Rovell.

Based on a fan survey, the report suggests regulated betting across America would boost media rights fees by almost 18 percent, lead to betting operators sponsoring teams, and result in the purchasing of official league data.

The NFL told its teams, according to ESPN, that it wants to force betting operators who advertise with them to buy the league's data. That would earn it $30 million a year, according to the report. The AGA isn't opposed to the idea, as it would result in faster live in-game betting, but it doesn't want vendors to be forced to buy the information.

The report doesn't factor in "integrity fees," in which the league would take a cut of bets on each game, ESPN reports. The AGA has been opposed to such a deal.