K-Swiss to release 'performance' sneakers for video gaming
K-Swiss is venturing into the world of esports by launching a line of sneakers specifically designed to be worn while playing video games.
The athletic shoe brand just collaborated with esports organization Immortals on a $110 sneaker and is set to release a "performance" version called the "Grandmaster" next year, according to Christopher Palmeri of Bloomberg. The "Grandmaster" will give gamers "the ability to quickly kick the shoes off hands-free," Palmeri reports.
Redefining bragging rights! Introducing the first collaboration between a global esports team and sneaker brand. The @immortals_gg Icon Knit is now available worldwide. #ImmortalsIcon #KSWISShttps://t.co/S2itwhPXOG pic.twitter.com/aF0tpW8HPY
— K•SWISS (@KSWISS) December 14, 2018
IT'S HERE 👟
— Immortals (@Immortals) December 14, 2018
The @KSWISS #ImmortalsIcon is now for sale! There's a limited quantity, so get yours before it's too late ➡️ https://t.co/CW8khyxJof pic.twitter.com/2jDxhiOJVq