LeBron "Bronny" James Jr.'s AAU team, the North Coast Blue Chips, is partnering with sneaker consignment store Flight Club for its 2019 summer season.
As part of the sponsorship deal - an industry first - Flight Club will design the Blue Chips' home and away Nike jerseys and provide the team with sneakers, hoodies, towels, and duffel bags, according to ESPN's Nick DePaula. Bronny's father, LeBron James, hand picked some of the shoes.
The sponsorship falls within compliance guidelines because the shoes and apparel are being provided for games and travel use, sources told DePaula.
EXCLUSIVE: Sneaker consignment store @FlightClub is sponsoring LeBron James Jr’s Blue Chips AAU team in a 1st-of-its-kind deal.
— Nick DePaula (@NickDePaula) May 30, 2019
The LA-based company will provide Bronny’s team with Flight Club-designed jerseys, shoes & gear for each of the players:https://t.co/fIQEMJ640m
Flight Club opened its first store in New York in 2005 and has since expanded to Los Angeles and Miami.
Bronny showed off the new uniforms on his recently launched Instagram account, which has already amassed more than 1.5 million followers.
