OBJ launches YouTube channel to show 'the real Odell'

Odell Beckham Jr. is giving fans a behind-the-scenes look at his life through a new YouTube channel.

The Cleveland Browns wide receiver officially launched his channel Tuesday with a video titled "The Real Odell Beckham," in which he invites viewers to "watch the work get put in, watch the good times, watch everything."

Beckham has also started his own media company, ITN Productions, in partnership with Wheelhouse Entertainment to develop and create unscripted programming for television and digital platforms, according to Michael O'Connell of The Hollywood Reporter.

"In a short amount of time, Beckham has already set himself apart as a unique talent and one of the most magnetic players in the NFL," said Wheelhouse Entertainment president Sean Cohan. "It's no surprise that his appeal has audiences clamoring for more Beckham across a range of entertainment and lifestyle platforms, where they can see him in new arenas and get even closer to his adventurous spirit, humor, and genuine charisma. We know he will be a game-changer for Wheelhouse."