theScore esports, the Leader in Competitive Gaming Coverage

For your consideration: theScore esports

theScore esports' YouTube channel has become one of the most popular channels focused on the competitive video gaming scene on the platform, appealing to both hardcore and casual esports fans alike. The channel has the largest dedicated content team in esports media, with 30+ content creators producing 6-8 videos per week across its many franchises. Through this, the channel has successfully broken down the barriers that often make the subject of esports inaccessible for many, adding more than 400K subscribers over the past year, to now surpassing one million subscribers.

This success has been largely due to the channel's broader storytelling strategy, as seen in the growth of new franchises Don’t @ Me and The Story Of. The channel's consistent ability to match the content to the branding of the franchise has made its videos instantly recognizable and easily digestible. Moreover, videos are scripted and designed to provoke a positive experience and viewer engagement, which has led to a strong and loyal following of fans since the channel was created. These fans love both the content and the franchise hosts, who have become increasingly popular across the gaming industry over the past year.

theScore esports has become a trusted, independent, and unbiased media outlet, producing highly engaging and unique content. The channel has hit on a unique and innovative storytelling style that has generated major growth for the company. Rather than focusing on interviews and gameplay highlights, theScore esports drills down into the stories BEHIND the games, players, and personalities that esports fans love, uncovering engaging narratives that break down the traditional esports silos. As a result of the channel's newly defined strategy and focus on original content production, the channel achieved 85 million total video views in Q4 F2019 (June-August 2019), representing year-over-year growth of 157%. Internal benchmarks and expectations have nearly tripled now that franchises such as The Story Of and The Top 10 routinely breakthrough 250K views, upwards to seven figures, within days of publishing. Other highlights from the past year include How Rangchu Did The Impossible With One of Tekken's Worst Characters, which saw over 4.5 million views, and The Story of Tfue, which has generated nearly 2.5 million views. The channel's content has been hailed by leading esports talents and influencers, most notably Skojz, Hungrybox, PewDiePie, Artosis, and Team Liquid, who have all publicly praised the channel's offerings. Brands have taken notice too, and have begun to activate against theScore's esports video content. This includes a sponsored content series with partners like major gaming entertainment company, Ubisoft, and leading technology company, Nvidia.

See more from theScore esports this past year.