Under Armour announces Embiid's 1st signature sneaker
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Philadelphia 76ers star Joel Embiid is getting his own sneaker.
Under Armour announced Tuesday that Embiid's first signature shoe, the UA Embiid 1, will be released in the fall. The shoe will debut with the UA Embiid 1 "Origin" and additional colorways will be released throughout the 2020-21 season, each highlighting an important moment or victory from Embiid's career.
"Early on in the design process, Joel shared that he thought his life was like a movie, and like movies, all basketball careers have origin stories," said Reggie Wilson, senior footwear designer at Under Armour. "Since Joel's story began in Cameroon, that was the creative focus of our first colorway, Origin."
Embiid joined Under Armour in 2018 on a multi-year endorsement deal.