Lonzo launches company Born to Ball Inc.
Lonzo Ball appears ready to officially move on from Big Baller Brand.
The New Orleans Pelicans point guard has launched a new company called Born to Ball Inc. and also submitted a trademark application in September for an apparel line called "ApolloZo," according to documents obtained by LA Sports Radio.
Lonzo Ball is officially separating himself from Big Baller Brand and has started his own company called Born to Ball Inc. and has a new line called “ApolloZo”. pic.twitter.com/EGHIc1Goyj
— LA Sports Radio (@LASportsRadio) November 23, 2020
The trademark filing doesn't include footwear, so it's possible Ball could sign a traditional sneaker deal, ESPN's Nick DePaula reports.
Ball distanced himself from Big Baller Brand in the aftermath of the scandal in 2019 involving co-founder Alan Foster, though his signature ZO2 shoe is still being sold through Big Baller Brand's online store.
Ball's younger brother, LaMelo, recently started his own clothing line called LaFrance.
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