Steph unveils 1st Curry Brand signature shoe

Golden State Warriors star Stephen Curry is set to roll out the first signature shoe under his recently launched Curry Brand.

Dubbed the Curry Flow 8, the sneaker is the first to feature the cushioning platform UA Flow and is being marketed as Under Armour's "best-performing basketball shoe to date." More than 100 athletes tested the shoe, including 35 college and high school basketball players.

"How I judge a shoe's traction has always been about the squeak. And I used to think squeak was a good thing. The technology in Flow is crazy because it's silent, there is literally no squeak," Curry said of the shoe. "And that's because there's no air between the shoe and the court. It's hands down the grippiest shoe I've ever worn; it's the real deal."

The Curry Flow 8 will release globally Dec. 11 and could make its on-court debut when Curry and the Warriors open the preseason the following day.