Devils, Capitals become 1st teams to unveil helmet ads
The New Jersey Devils and Washington Capitals have become the first NHL teams to unveil helmet ads for the upcoming NHL season.
The Devils chose Prudential, while the Capitals' lids will feature ads for Capital One. The companies hold the sponsorship rights to the respective teams' arenas.
Here are the Devils' new helmet ads:
We're proud to be the first @NHL club to have brand placement on our helmets.
— New Jersey Devils (@NJDevils) December 22, 2020
Proud to Rock with @Prudential, home and away. pic.twitter.com/e1WhZ1ZG33
And the Capitals' ads:
#ALLCAPS 🤝 @CapitalOne
— Washington Capitals (@Capitals) December 22, 2020
The Washington Capitals have announced Capital One as the team’s season-long official helmet entitlement partner with the placement of the company’s branding on the team’s helmet.
Full Details: https://t.co/CWgaSNDsaF pic.twitter.com/FwUqP2Xa5R
The NHL approved selling ads on players' helmets this offseason as a small way to recoup some revenue lost due to consecutive shortened campaigns.
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