Kelce brothers launch own breakfast cereal

The Kelce brothers are getting into the cereal business.

Jason and Travis Kelce announced that they're launching their own breakfast cereal called Kelce Mix, which is a combination of Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs, according to Francesca Gariano of Today. The product is set to hit shelves in September.

The brothers both ranked Reese's Puffs as their favorite cereal on a December 2023 episode of their "New Heights" podcast, with Cinnamon Toast Crunch and Lucky Charms also landing in their top three.

"It's the best. I could eat a whole box right now. Literally, an entire box," Travis said of Reese's Puffs during the episode. "Put it in a popcorn bowl and just f---ing add an entire gallon of milk to it and just walk it. Just absolutely walk it. It'll take me like three hours to do it, and I'll just be eating the soggy ones at the bottom that I still enjoy because it's so f---ing good."

Jason announced his retirement from the NFL in March after 13 seasons with the Philadelphia Eagles. Travis, meanwhile, is entering his 12th season with the Kansas City Chiefs.