Cam Newton isn't trying to forget his infamous post-Super Bowl press conference, for which he was widely criticized for being a poor loser, nor a play in the game where he appeared too scared to pick up a fumble.
Instead, the Carolina Panthers passer is reminding the world about these moments - and how he plans to overcome them - in a new commercial for Gatorade.
Newton isn't the first athlete to embrace his polarizing persona in an ad campaign, as ESPN's Darren Rovell notes. Retired NBA star Kobe Bryant is a recent example of an athlete who deliberately played up some of his more controversial aspects as a marketing ploy.
