Facebook is paying Bleacher Report millions of dollars for a reality show called "No Script" starring Oakland Raiders running back Marshawn Lynch, Bleacher Report told Jessica Toonkel of Reuters.
Facebook would not comment on inquiries about its spending, but the sports site's president, Rory Brown, spoke highly of the show's potential.
"We think we have a big hit on our hands ... People are going to spend more time on Facebook because of it," said Brown, who wouldn't specify exactly how much Bleacher Report is being paid.
The show is set to start streaming in September and includes eight episodes, each 10-15 minutes long.
Facebook originally handed full creative control to Bleacher Report, but expressed some concern over offensive language, according to Brown.
"I wouldn't be shocked if that ends up being censored," he said.
The first episode of the show reportedly features Lynch "taking racecar driving lessons until he ruins the tires of the car."
He burned the Tennessee Titans' defense for 76 rushing yards on 18 attempts in Week 1.
