McMahon sells $100M in WWE shares to fund prospective football league

Vince McMahon sold $100 million worth of World Wrestling Entertainment (WWE) shares to fund a sports and entertainment venture which could include a professional football league.

The CEO filed details with the U.S. Securities and Exchange Commission (SEC) on Thursday to fund Alpha Entertainment LLC. The filing noted the entity was "established to explore investment opportunities across the sports and entertainment landscapes, including professional football."

Related: Vince McMahon files trademarks for UFL, United Football League

Last week, Alpha filed trademarks for URFL and UrFL, while VKM Ventures, another company led by McMahon, filed for UFL, United Football League, and "For The Love of Football."

Alpha also filed five trademarks for the XFL, a defunct football league which lasted one season and was headed by McMahon. The XFL trademarks were abandoned from 2002-05.

It appears McMahon is trying to re-enter the world of professional football after his first entry failed nearly two decades ago.

- With h/t to ESPN