Gurley believes he deserved MVP, set the bar for RB contracts

Todd Gurley had a banner year in 2017, but the Los Angeles Rams running back believes he could've picked up even more accolades.

Gurley spearheaded a resurgent season for the Rams, rushing for 1,305 yards and 13 touchdowns, adding 64 receptions for 788 yards and six more touchdowns to earn Offensive Player of the Year honors. The 24-year-old finished second in MVP voting, losing out to Tom Brady, and believes he should've been given the league's highest individual award.

"Yeah, I definitely wanted it, man, and I felt like I deserved it, but it went to the GOAT, and I can't be mad at that. I just gotta keep working hard and do the same thing again this season, if not even better," Gurley said to ESPN The Magazine's Sam Alipour.

Gurley signed a four-year, $60-million extension with the Rams in July, and has since voiced his support throughout the summer as other running backs negotiate their contracts. The Rams' superstar spoke about the impact of his precedent-setting deal.

"That's what I do, man - I set the bar. It was not only big for me, but it was a statement for the running backs, for what we do and what we deserve to get in this league, as much as we put in."

Gurley has often been mentioned alongside Le'Veon Bell as one of the NFL's marquee running backs. He supports Bell as the Pittsburgh Steelers star pushes for a lucrative long-term deal. Bell was given the franchise tag for the second consecutive year.

"I love to see a guy get his payday. That's what I think is unique about the NFL-it's a brotherhood. I hope Le'Veon gets something done. He probably won't get one done with the Steelers, but someone will pay him."

Gurley is one of the faces of the NFL, and as he enters his fourth season, the former Georgia standout has every opportunity to become a player that transforms the landscape of the league.