Man wins Super Bowl tickets for paying close attention to Old Spice commercial

Winning tickets to the Super Bowl can be as easy as watching a commercial.

Scott Knowlton, a Manhattan TV producer, noticed a telephone number in an Old Spice commercial being scribbled down by an actress and thought it may have some significance.

[Courtesy: ABC News]

He was right.

After Knowlton decided to dial the number three times, a woman answered from the ad agency that deals with Old Spice and informed him he had won two tickets to Super Bowl XLVIII.

There was also one other caller that won tickets, according to the ABC report.

The two lucky winners also picked up $500 in spending cash, $2,500 in order to offset taxes, and three nights in a Times Square hotel.