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Fantasy: Do rookie skill position players get overdrafted?

Derick E. Hingle / USA Today Sports

With fantasy football drafts approaching and training camps in full swing, it’s important to keep in mind that the league-wide excitement over rookies, especially those at skill positions, need not necessarily carry over to the fantasy realm.

Fans, teams and coaches will surely espouse excitement over how good a rookie looks in preseason games or camp drills, but recent history suggests that the narratives associated with the 24/7 coverage of the preseason work to overrate incoming rookies.

In other words, heed caution with rookies on draft day, because it’s not a sure thing that a well-hyped freshman will return a profit.

To explore that idea further, we pulled Average Draft Position (ADP) data from the past five NFL seasons to compare how the top rookies at skill positions fared.

RUNNING BACKS

Yes, Eddie Lacy was fantastic as a rookie, rushing for 1,178 yards and scoring 11 touchdowns for the Green Bay Packers, providing a tidy return on investment. Unfortunately for the prospect-mad, that marks the third best rushing season by an incoming back in the last half decade, behind 2012 campaigns from Alfred Morris and Doug Martin.

Lacy, by the way, was a second-round pick, and Morris was a sixth-rounder; these weren’t exactly sure-fire top-10s at their position. The first five rookie running backs off the board haven’t lit the world afire – while 2012 was a banner year, the group in general only performed about as expected. 

What’s more frustrating for the purposes of fantasy players, though, is that six top-five rookie backs finished out of the top-50 at the position entirely, and less than half the group finished in the top-32.

Name Year RB ADP Rank
Doug Martin 2012 15 2
Alfred Morris 2012 48 5
Eddie Lacy 2013 20 6
Trent Richardson 2012 16 9
Knowshon Moreno 2009 26 11
LeVeon Bell 2013 34 14
Giovani Bernard 2013 24 16
LeSean McCoy 2009 36 20
Ben Tate 2011 41 24
Ryan Mathews 2010 8 25
Donald Brown 2009 34 27
Roy Helu 2011 45 29
Mark Ingram 2011 22 37
Daniel Thomas 2011 34 41
Christine Michael 2013 48 41
Toby Gerhart 2010 51 42
C.J. Spiller 2010 25 44
David Wilson 2012 29 46
Dexter McCluster 2010 49 49
Jahvid Best 2010 18 51
Montee Ball 2013 27 51
Beanie Wells 2009 28 51
Glen Coffee 2009 47 51
Robert Turbin 2012 47 51
Montario Hardesty 2011 51 51

And here’s the worst part: Rookie running backs drafted in the top-32 outperformed their ADP on just four occasions, with the group of 12, on average, underperforming by eight spots. If we narrow the focus to the top-three selected each year, the average rookie underperforms their ADP by more than five spots. It seems, then, that rookie running backs can be useful, but if you’re drafting one as a starter, you’re likely to be disappointed.

It turns out there’s rookie running back value to be had, we’re just not particularly adept at identifying it ahead of time.

WIDE RECEIVERS

Keenan Allen broke on the scene with 1,046 receiving yards last season, earning the hearts of every fantasy owner lucky enough to pick him off the wire after his Week 4 breakout. The rub, though, is that he was scooped off the wire. A third round pick, Allen wasn’t selected on draft day in most formats.

The very best rookie receivers have had some success, especially the freshman at the very top, but it remains best to exercise caution in your optimism. Again, we refer to the top-five rookies selected at the position since 2009, though some seasons didn’t have five rookie receivers drafted in standard formats. 

That group basically performed right at their ADP (a half-rank below, which is splitting hairs). The issue with wideouts seems to be that they’re wildly hit-or-miss.

name year WR ADP Rank
Mike Williams 2010 47 12
A.J. Green 2011 36 14
Julio Jones 2011 26 17
Percy Harvin 2009 35 19
Hakeem Nicks 2009 48 20
Jeremy Maclin 2009 49 27
Justin Blackmon 2012 32 29
Cordarrelle Patterson 2013 49 38
Dez Bryant 2010 31 42
Michael Crabtree 2009 46 49
Greg Little 2011 52 51
DeAndre Hopkins 2013 42 51
Kendall Wright 2012 41 55
Tavon Austin 2013 32 55
Aaron Dobson 2013 56 59
Kenbrell Thompkins 2013 29 63
Darrius Heyward-Bey 2009 56 70
Golden Tate 2010 54 76
Demaryius Thomas 2010 56 76

Just nine of the 19 high-drafted rookies finished the season in a place where you’d have been comfortable, retrospectively, starting them in your flex spot, and just seven would have been worth a nod in three-wide formats. Nine finished out of the top-50 entirely.

Unlike with running backs, we seem to have a decent grasp on where the top rookie wideouts are going to come from. Unfortunately, whether or not those players succeed seems a 50/50 proposition, making them a risky part of a draft plan.

DRAFT STRATEGY

The data from the past five years was somewhat surprising to us. When we dove in, our thought was that with the dissemination of information in the internet age, rookies would have been overhyped and thus overdrafted. That’s not necessarily the case – rolling the dice on incoming talent can be a valuable endeavor, it just comes with a good deal of risk.

POS Tier Overperform Underperform Average
RB Top-5 Rookie 13 10 +1.16
RB Top-3 Rookie 7 8 -4.93
RB Top-32 ADP 5 7 -7.58
WR Top-5 Rookie 9 10 -.32
WR Top-3 Rookie 7 7 -.14
WR Top-45 ADP 4 5 -4.56

Depending on your personal risk preference, this hit-or-miss nature could either drive you away from rookies altogether or see you stacking multiple frosh together to increase your chances of a return. If you can solidify your floor elsewhere, there are few ways to increase your upside better than gambling on a 50/50 proposition with one of the top rookies.

2014

For the purposes of draft preparation, here are the top rookies at each position by current ADP:

RB RB ADP WR WR ADP
Bishop Sankey 19 Brandin Cooks 25
Carlos Hyde 34 Sammy Watkins 33
Terrance West 36 Kelvin Benjamin 35
Devonta Freeman 40 Mike Evans 45
Andre Williams 41 Jordan Matthews 55

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