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Super Bowl XLIX Commercials: McDonald's warms hearts with free food

Kirby Lee / Reuters

In an effort to appear more like a compassionate organization, and less like a pink slime-slinging corporation, McDonald's is giving back to its customers with a Pay With Lovin' campaign.

The idea is that randomly-selected customers will be able to pay with a touching or wacky activity in lieu of cold hard cash.

It's like our mother's always said: if you're looking to find wisdom in this world, look to a McDonald's Super Bowl ad.

Scroll down to watch more of this year's Super Bowl commercials.

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