Toyota wants to overhaul the Prius' image, and apparently believes having a nerdy guy sing someth...

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David P. Woods

Senior Supervising Editor

<p>Toyota wants to overhaul the Prius' image, and apparently believes having a nerdy guy sing something resembling heavy metal filled with words like "heck" and "dang" is the way to do it.</p><p>The commercial, called "Heck on Wheels," is set to air for the first time during Sunday's Super Bowl, but you can watch it below if you want:</p><figure><iframe width="560" height="315" src="https://www.youtube.com/embed/KxIIi6SVuII" frameborder="0" allowfullscreen=""></iframe></figure>

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VIDEO: Toyota tries desperately to make the Prius cool in Super Bowl ad

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