Bettman: It would take a ridiculous amount of money to put ads on jerseys
The NHL will not be putting advertisements on jerseys anytime soon.
NHL commissioner Gary Bettman held a state-of-the-league press conference on Saturday afternoon - ahead of the All-Star Skills Competition - where he noted, barring something unforeseen, ads on jerseys would not happen.
"It would take an unusual circumstance for us to even think about it," Bettman said, according to CSN Chicago's Tracey Myers.
That "unusual circumstance" sounds like it could be money and a lot of it.
#NHL commish Gary Bettman on sweater ads: It would take "an amount of money that I'm having trouble even comprehending" to even consider.
— Aaron Portzline (@Aportzline) January 28, 2017
When Bettman was asked about the NBA and its plan to introduce ads to jerseys starting in the 2017-18 season, he insisted that the NHL does not plan to follow in its path.
The league experimented with ads on jerseys during the World Cup of Hockey, but, according to Bettman, the difference there is that NHL jerseys are more sacred.