Tkachuk billboard goes up in Edmonton

A giant Matthew Tkachuk sign has been installed in the home of his team's provincial rival.

The large electronic billboard was spotted by CTV News Edmonton on Wednesday.

It came to fruition after Flames fan Mohammad Elsaghir started a fundraising campaign to get a Tkachuk billboard erected in Edmonton with proceeds going toward the fight against ALS.

The campaign quickly reached its initial goal of $2,500 and ultimately raised over $25,000 to battle the disease, according to CTV. Hosts at CJAY 92, a local radio station in Calgary, then arranged for its parent company to have the billboards made.

Elsaghir's efforts began one day after Oilers agitator Zack Kassian took exception to being hit multiple times by the Flames winger on Jan. 11. Kassian was ultimately suspended two games for his retaliation, and a war of words ensued.

Not to be outdone, Oilers fans answered with a campaign of their own in honor of Kassian. Edmonton supporter Samantha Costa encouraged like-minded individuals to donate to "Brown Bagging It," a Calgary charity that provides meals for children. She raised nearly $40,000 in just three days.