NHL podcast: Logo guru on creative process, polarizing rollouts, Seattle

Welcome to Puck Pursuit, a weekly interview-style podcast hosted by John Matisz, theScore's national hockey writer.

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Todd Radom, a longtime graphic designer in the sports industry, joins this week's show to discuss a variety of branding-related topics, including:

• Taking a team logo from a rough idea to a finished product
• Influence of nostalgia on sports branding and merchandise
• Name, logo, and color ideas for Seattle's NHL franchise
• General do's and don'ts of sports logo and uniform design
• Islanders' "Fisherman," Sabres' "Buffalo Slug," Mighty Ducks' "Wild Wing"

... and more!